JK Smart - Search marketing and research training

Internet Marketing and Search Engine Optimization FAQ's

Here are some of the commonly asked questions about Internet Marketing and Search Engine Optimization (SEO). If your question isn't covered here, please feel free to ask us.

How long does it take for my site to show on Search Engines?

Will you guarantee a first page ranking?

What search terms should I use?

What are the 4 golden rules of keyword research?

Are there any hidden costs?

You talk about meta tags what are they?

What happens after my site is ranked?

Will you submit my site to search engines and how often?

I've got lots of visitors but no customers - why?

How do I know how may visitors I'm getting?

I've been told I need a lot more visitors to my site to make money is this true?

How long does it take for my site to show on Search Engines? (back to top)
We would allow at least 3 weeks for Search Engine 'spiders' to crawl your website site. Once the Search Engine spiders have paid your site a visit you will appear in the listings. However, there is no way to be certain at this stage where this will be.

Will you guarantee a first page ranking? (back to top)
The simple answer is no. Despite any assurances or guarantees you may have received from other SEO specialists, no-one can guarantee that your website will obtain a certain ranking within a certain search engine. Services we offer will maximise your potential for obtaining the best ranking possible.

What search terms should I use? (back to top)
We will discuss your target market area with you to create a list of potential keywords and phrases. These will be extensively researched and the best ones chosen according to the 4 golden rules of keyword research.

What are the 4 golden rules of keyword research? (back to top)
Simply put they are 'Relevance', 'Traffic', 'Competition' and 'Commerciality'. If you would like to know more, please contact us.

Are there any hidden costs? (back to top)
No! All charges will be made clear to you at the outset

You talk about meta tags what are they? (back to top)
Meta Tags are elements of a web page that have an effect on your search engine positioning and describe the contents of your web page.

What happens after my site is ranked? (back to top)
Once your site has obtained a good search engine ranking we suggest that it is monitored on a quarterly basis. Once your contract with us has reached a conclusion we are more than happy to assist on an ad-hoc basis.

Will you submit my site to search engines and how often? (back to top)
In the majority of cases there is no need to submit sites to search engines as the spiders are more than capable of finding your site. Where necessary we will submit to a search engine, but just once.

I've got lots of visitors but no customers - why? (back to top)
This could be down to various reasons. The most common ones are the site is of poor quality and contains barriers to conversion or the visitors you get are not targeted traffic. Both of these can be rectified with our help - contact us for more information.

How do I know how may visitors I'm getting? (back to top)
It's important to monitor not just the number of visitors, but where they come from, how long they spend on your site and the pages they visit. This information allows us to see not just how much traffic you are getting, but the quality too. It also allows us to see any areas that may need addressing or are redundant.

Google analytics is a comprehensive FREE tool that can be simply added to your site to show you this and more - we can help you add this tool and also explain the information it produces - contact us to see how we can help.

I've been told I need a lot more visitors to my site to make money is this true? (back to top)
Not necessarily. It's not about quantity it's about quality. There is little point having 1000 random visitors if you only convert 1 to a customer. It's far better to have 100 targeted visits because you stand a better chance of converting 10 of these to customers.

 

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